BRAND AMBASSADORS

The Back Yard

Restaurant Branding and Website

To Design a Brand to Match a Hip and Young Neighborhood for a New Bar with a Beloved History.

We were asked to design a logo and website to reflect a neighborhood bar near the B&O Railroad Museum. This neighborhood was a working-class Irish neighborhood in its past history in Baltimore, Maryland, but is now growing with a young, modern working class of all backgrounds. The owners wanted an elevated brand — not just a bar look, but an experience with wine education and interesting beer selections — while still honoring the history of the area and playing on the B&O Railroad Museum across from the bar. The logo needed to be professional and also have a hipster vibe, but not age with the end of that hipster trend.

Spikes & Vines

Branding & Website Design

The First Drafts

We developed many drafts for the project and wanted to express the railroad theme, but not in a literal way. The client liked the railroad spikes as a design element, so we experimented with the theme.

The Final Look

With this design, we were inspired by railroad spikes and used traditional typography to make it ageless. The design was approved and we moved on to the web design.

We were also asked to design a hot sauce bottle with the new logo element, called The Bone Yard — which was tons of fun.

BEING A BRAND AMBASSADOR IS CRUCIAL

Website Design for The Back Yard

We wanted to make sure that the client's vision for their brand was reflected in everything we made for them — from the Facebook banner to the hot sauce. We kept our eye on the brand.