To Design a Brand to Match a Hip and Young Neighborhood for a New Bar with a Beloved History.
We were asked to design a logo and website to reflect a neighborhood bar near the B&O Railroad Museum. This neighborhood was a working-class Irish neighborhood in its past history in Baltimore, Maryland, but is now growing with a young, modern working class of all backgrounds. The owners wanted an elevated brand — not just a bar look, but an experience with wine education and interesting beer selections — while still honoring the history of the area and playing on the B&O Railroad Museum across from the bar. The logo needed to be professional and also have a hipster vibe, but not age with the end of that hipster trend.